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1.
Introduction
3:08
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2.
Framework for Securing Brand Partnerships
4:54
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3.
Understanding Your Target Audience
5:21
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4.
Portfolio Strategy #1: Quality vs Quantity
4:14
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5.
Portfolio Strategy #2: Expertese vs Versatility
4:16
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6.
Portfolio Strategy #3: Telling a Story
1:40
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7.
Portfolio Strategy #4: Professional Presentation
5:02
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8.
"Hybrid" Portfolios
3:39
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9.
The Best Creative Advice I've Ever Received
4:24
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10.
Social Media Strategy
4:26
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11.
Pitching to Clients
6:07
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12.
Working with Brands & Creative Briefs
4:22
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13.
Final Thoughts & Next Steps
1:42
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Secure High-Profile Brand Partnerships
Anna Bucciarelli, Professional Illustrator
About This Class
If you're a creative professional dreaming about landing high-profile brand partnerships and seeing your artwork featured in major global campaigns, you’re in the right place! Although it might seem like a like a lofty goal, in this class we'll work together to help you turn that vision into a concrete plan.

As a professional illustrator and a top teacher on Skillshare, I’ve had the privilege of working with renowned brands like Jaguar, Simon & Schuster, Starbucks, and Royal Canadian Mint. My experiences have provided me with valuable insights that I’m eager to share with you. Throughout the class, I’ll provide an effective framework for approaching your creative practice to land high-profile partnerships. This framework includes the three key pillars:
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Building a Professional Portfolio: Learn how to craft a portfolio that not only showcases your best work but also tells a compelling story that attracts brands. We’ll explore both personal and hybrid portfolios, discussing how they can effectively connect you with top clients.
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Leveraging Social Media: Discover how to use social media platforms strategically to capture the attention of creative directors and agencies. We’ll cover best practices for building an engaging online presence that highlights your skills and projects.
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Crafting Effective Cold Pitches: Get tips on creating standout cold pitches that communicate your value and make a strong impression on potential clients. I’ll share strategies to help you put together pitches that open doors to new opportunities and collaborations.

In addition, we will cover key aspects of client communication and working with creative briefs. I will also discuss valuable advice that has been instrumental in growing my own practice and building strong brand relationships. By the end of this class, you’ll be equipped with actionable strategies to elevate your brand and secure impactful partnerships.
I can’t wait to see you in class and help you take your creative career to the next level!
Please note that this class is provided for personal educational, informational and convenience purposes only, is general in nature and is not intended as a substitute for professional, legal, or medical advice. Read more about this in our Terms of Service.