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1.
Introduction
2:38
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2.
Defining Your Goals
7:51
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3.
Defining Your Constraints
7:09
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4.
Identifying Your Opportunities
4:52
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5.
Analyzing Case Studies
14:27
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6.
Getting Creative
7:23
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7.
Final Thoughts
0:30
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Brand Marketing: Refresh Your Brand Without Redesigning It Entirely
Courtney Eliseo, Brand Clarity & Design
About This Class
Redefine, modernize, and improve your brand design with brand strategist and designer Courtney Eliseo!
Are you looking to give your brand a design refresh without losing the character, recognizability, and charm that makes it yours? Don’t worry; this class will provide you with the tools to do just that no matter the size of the team or brand you're working with. Join Courtney as she shares tips, tricks, and real-world examples that will guide you through refreshing your brand without starting from scratch.
Alongside Courtney, you will learn how to:
- Identify what works (and what doesn’t!) about your existing branded content
- Define and achieve reasonable goals for your new design
- Use a list of design constraints as a guideline to success
- Create an eye-catching, captivating new brand design
Whether your refresh does not include changing any core brand elements or you have the freedom to do so, this class will meet you where you are in order to help you achieve your desired results!
By the end of this class, you’ll have completed a creative workbook that will help you implement the brand refresh of your dreams!
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Courtney’s class was created with experienced designers in mind, however all students are welcome to participate and enjoy.
Please note that this class is provided for personal educational, informational and convenience purposes only, is general in nature and is not intended as a substitute for professional, legal, or medical advice. Read more about this in our Terms of Service.